I believe relationships are built on trust, and one way to speed up trust is to align on beliefs.
Honor is more valuable than life.
Thinking the same as everybody else is a recipe for getting the same results as everybody else.
Suffering makes you cool.
The longer you talk, the less confident you sound.
Truly genius people talk in simple terms.
The playbook to earning trust: help people with no expectation of return.
Nobody cares what you can do. Everybody cares what you can do for them.
People don’t like learning, but they do like being entertained. If you can entertain, you can teach.
Commitment becomes more scarce as the world becomes more abundant.
Delusional optimism will force you to grow; being realistic will hold you back.
No apex man has ever existed without wielding an unfair advantage from an unfair position. Genghis Khan, Michael Jordan, Julius Caesar, Donald Trump. All of them got to where they are because they combined their unique advantage from a unique position. If you want to sit at the bottom of the mountain in your skill / business / endeavor, you have to apply your own advantage AND combine it with an unfair position.
People hate being told what to do, but love figuring things out on their own.
Your reputation is a proxy for your future earnings.
The more uncomfortable the activity, the more likely it will lead to growth. The more comfortable the activity, the more likely it will lead to stagnation.
Lust kills the man. Dishonor kills the warrior. Lack of discipline kills the legend.
The longer a technology lives, the longer it can be expected to live.
The unique are rewarded; the indistinguishable are ignored.
Curating people is more important than any skill you will learn.
Charismatic leadership is an unfair advantage. Hiring smart people and raising money are both 10x easier when you are not a robot.
Brands cannot be bought.
Making money is never zero sum.
People will respect you the more directly you communicate with them.
Reps > theories.
Selling something that makes people more $ > selling something that saves people time > selling anything else. Easier ROI, easier sales.
Only scarce things have value. The more you speak, the less value your words have. The more you’re seen, the less value your presence has. The less availability, the more valuable your time is.
Network only equals net worth when you bring something to the table. Your network will expand in proportion to how valuable you are as a person.
The tighter you hold your money, the less of it you attract.
Understanding insecurities is the biggest marketing opportunity. This is why beauty products sell the best to women and “get rich quick” scams sell extremely well to men.
Action is expensive, but inaction costs a fortune.
Never sell a product or service. Always sell a concept.
If you want it bad enough, you find a way. If you don’t want it bad enough, you find an excuse.
10x marketers are the new 10x engineers.
Avoiding stupidity is easier than being brilliant.
Luck is manufactured.
Money is made from sitting in the flow of information.
Invest in people with proven obsession.
Better questions lead to more useful answers.
Efficient markets are not worth playing in.
Long time horizons improve behavior. Short time horizons worsen your judgement.
The best industries are industries where people will spend money without thinking twice. Think weddings, babies, pets.
Good thinking is expensive. Bad thinking costs a fortune.
Three legal investment strategies: Be smarter than others, be luckier than others, be more patient than others. That’s the whole list.
Clear writing gives poor thinking nowhere to hide.
The person who knows first is the person building.
Signal is all that matters.
Anyone can do it once. The best do it consistently. Consistently boring days make for extraordinary decades.
Most decisions should be made with about 70% of the information. If you wait for 90%, you’re moving too slow.
Environments influence outcomes.